Digital marketing consists of many strategies. It’s a holistic way to do different types of marketing activities across various online platforms. These methods get upgraded regularly as new technologies appear across the globe. Therefore, digital marketing has risen significantly over the past several years. If you are a newbie to this field, you may want to know the underlying trends of digital marketing:
- Funding in Machine Learning(ML) and Artificial intelligence (AI)
Artificial intelligence (AI) will be immensely popular in the coming years. In fact, it already has started to pop around as conversational robots across a few countries. Machine learning is also another vital part of digital marketing.
But before AI and ML take over the trend, social media bots will play a significant role as far as relating to potential customers is concerned. Google, Amazon, Apple are already out with their social media bots which act as a virtual personal assistant. So, you may want to give more attention to social media if you’re going to communicate with your customers effectively. According to specialists, about 85% of customers will interact with bots to get the information they need by 2021.
- Business videos on various Social Media platforms
In 2019, be sure to share your business videos over different social media platforms. A good video is more powerful as far as grabbing the attention of the visitors is concerned than the images or written content. Hence, it is vital to market on the leading platforms, such as Twitter, YouTube, Instagram, or Facebook.
According to the latest trends, 80% of people like to watch videos on the internet. They prefer not to read articles or blog posts that much.
- Optimise Websites for Mobile Devices
Nowadays, mobile phones are the only popular devices across the world. This year mobile video consumption will grow by 30%. On the other hand, the order for desktop computers and laptops will proceed to decline.
Hence, your marketing strategies should be centred on mobile technology as well as everyone is always on the phone. So what a better way to advertise yourself in then other than mobile devices? According to the latest Google algorithms, your website should be optimised for mobile phones as well as for the desktop, or you may get a penalty from Google. So make sure while managing a site.
- Mobile apps for businesses
In the world of digital marketing, since mobile technology is the latest innovation, it’s one of the most compelling digital marketing tools in the present and future.
With the help of cellular technology, you can compete pretty well with your competitors to stay ahead in the field if you are financed well. Without any difficulty, if you have a mobile responsive website (which most are these days), you can grow your business to a considerable extent with the help of SEO tools and other modes of digital marketing.
So, you may want to drill yourself into mobile apps as well. According to a reference, mobile apps have created $88 billion, give or take, in recent years. So don’t forget to be in the choo-choo train of mobile apps to earn up to a better way for revenue.
- Consumer Experience
For your business, customers play the same role your blood plays in your body. Therefore, it’s fundamental that you work on the consumer experience. This will help you boost your sales over the period.
If your customers are content with your products or service, they will keep coming back for more.
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